Was Geraldine Ferraro right?Is an item news just because someone issued a press release about?

I was thinking that question as I read through a two page press release announcing that the Nokia N82, which essentially is just a Nokia N95 in a candybar shape, is now available in black. That was it; after two pages of copy they were almost gleeful to reassure you nothing had changed about the phone other than the color of it's skin.