Conventional wisdom says making a cigerette lighter out a kid's character is inappropriate but cigerettes calm my nerves and Hello Kitty gets on my nerves, so whatever.

Apparently the Japanese use their cell phones so much they can't even wait to get home to recharge their cell phones. The Hello Kitty Battery Charger runs on either FOMA or AU batteries and links to your cell phone or MP3 player via mini USB port.

Usually if an idea is a massive failure you would admit defeat and move on, but when it's a small world after all, like it is for a global brand like Disney, you can call the American Disney Mobile just a test case, and maybe even selling that with a straight face.