I've always been kind of fascinated by Boost Mobile because despite no one ever hearing of the prepaid minutes service outside of California, they're totally Field of Dreams about celebrity parties, book it and they will come. In fact, not only do they get celebrities to events like this Boost Mobile barbecue held in Malibu over the weekend, but even convince the celebrities to strip down to their bikinis.

They're like the pimps of prepaid carriers.