For a couple days a week or so ago, the internet was abuzz about some major announcement Sprint was going to make during the July 4th holiday. There was a flashy pre-announcement website entitled "Wireless Evolution" and much speculation ensued; was it a new cell phone? A wireless network?

Meanwhile, July 4th has come and went without the major announcement. In fact, if you try going to the website, it now says the cache doesn't exist. So what happened?

I contacted James Fisher who works in Sprint's National/Business Media office and this was his explanation.

"It probably was referring to the rollout of our new advertising campaign, which is very significant. Television ads began July 2."

The campaign he's referring to is Sprints new "Sprint Ahead" slogan; which focuses on their "push-to-talk" service and broadband mobile. Personally, I think they're over thinking things; these days if you want to come across as having a fast network all you have to do is title your campaign "Not AT&T".

For the original story, click here. Photo via the unwired