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Ultra Slim Bar Refaeli to Represent Ultra Slim Samsung
Bar Refaeli, Israeli supermodel and eye-candy of Leonardo DiCaprio, has been chosen to be Samsung's spokeslut, er.. I mean spokesperson for their new Ultra Slim Edition campaign. The first phone to be promoted by the jaw-dropping beauty will be what we have come to know as the World's Thinnest Phone, the Samsung X820.
So how much is Refaeli's utra-thin body worth to Samsung Israel? According to MSN, a measly 500,000 Israeli shekels (around $120,000 US). The basic script for this highly-awaited campaign is said to be based on Bar Refaeli's "special relationship" with Leo DiCaprio and will launched this December. The 4 million shekel campaign will include television, print and of course, full size billboards. The message, however, will be clear: Buy a Samsung Ultra-Thin phone and you, too, can look and live like Bar Refaeli. Not a bad deal, if you ask me…
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Comments
[...] The campaign is reported to be super-cheap, too, especially with Di Caprio included in the basket of calorie-free goodies. Di Caprio’s girl will only cost Samsung 500,000 Israeli shekels ($120 K USD). The half a million shekels didn’t seem to include a “must show up at Samsung party” clause as Bar failed to present the X820 at its launch party at her homeland Israel. [...]
[...] We’ve recently reported that sexy Israeli top model Bar Refaeli was chosen to promote Samsung’s new ultra slim edition of the X820 mobile phone. Well, according to CelebSlap, Refaeli is so ultra-slim that she is in fact – invisible! The gal was so busy with Leo, that she apparently just skipped Samsung’s launch party that was held yesterday in Tel-Aviv. [...]
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