Photo thanks to CNET Asia

Freshly squeezed from the "um yeah… but why?" department, Sony Ericsson has announced the Bluetooth Watch MBW-100 a four hundred dollar watch that not only tells you the time but notifies you when you have an incoming call by flashing the incoming number and gently vibrating. The feature, which works within 30 feet of your cell phone, seemed really cool for about half a second before I remembered that not only can cell phones already tell time and be set to vibrate, but often times they do it for considerably less than four hundred dollars.

Luckily, the Bluetooth watch does have a couple of redeemable qualities. While not a full out Dick Tracy model, i.e. you can't talk into it, you can press a button and either switch the phone to silent or forward the call to voice mail. It can also either pause or play the phone's digital music player, not a bad little gadget if you want to listen to music while working out on the treadmill.

It is however bulky, 187 grams, making it too heavy for the only gender who doesn't automatically keep their cell phone in a pocket. And it's only compatible with Sony Ericsson phones enabled with Bluetooth, about a dozen models in all. Without many practical uses, without many phones it's even compatible with, I'm starting to get the feeling that Fossil isn't just the name of the manufacturer.