FeedM8 has announced the launch of Web-Alerts.com, a free service that monitors the web and sends full updates to mobile phones via text messaging. The service is available initially to subscribers of all major mobile operators in US and Canada.

To use Web-Alerts, visit Web-Alerts.com and enter the address of any website or RSS feed. Web-Alerts will automatically monitor the website and alert the user via text message when something new appears, optionally checking for specific keywords. The text message also contains a link to the mobile-optimized version of the full story.

Web-Alerts.com comes in handy when tracking high frequency feeds like Del.icio.us, Digg or Craigslist, which can have hundreds of updates each day. It is also ideal for staying up to date with popular blogs such as BoingBoing or TechCrunch.

Web-Alerts.com can also be used to monitor a developing news story; to keep tabs on a competitor or industry sector; to get the latest news on a celebrity or event; or to follow the news from a favorite sports team.

Web-Alert.com utilizes FeedM8's patent-pending technology that creates a phone model- specific version of any RSS-enabled website in real time for display. The transformation takes into account handset specific capabilities and dramatically reduces mobile network bandwidth required to support rich Internet traffic. This delivers optimal speed, presentation, usability and content quality across mass-market handsets such as Motorola RAZR, business-oriented handsets such as the Blackberry range, and high-end handsets such as the iPhone.

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